Good choices – the way to thrive!

Our journey began 9 years ago. We were mamas with new-borns, desperate for a bit of guidance.  Like all new mothers, we received a barrage of well-intentioned, but outdated information and opinions and had little access to fresh perspectives.  We knew that there were innovative and eco-friendly baby products out there, but were clueless where to find them.  It was not that long ago, but it was before social media, and we were based in the Garden Route – so we really were in the dark!

Necessity really is the mother of invention… we sourced products and articles that ‘felt good’ to us, inspired us and helped us survive and decided to share them!  So the Survival Guide for Families was born.  We printed A5 guides for 8 years – with distribution channels in the Garden Route, Johannesburg and Cape Town.

By the time the babies, who’d suckled while we burnt the midnight oil doing layouts, started ‘Big School’, we discovered that they weren’t the only things that had changed.  The world was a very different place!

It was time for us to change too!

Why print? Even eco paper did not feel light enough on the planet and totally unnecessary in a technologically changed world where sharing information, quickly and inexpensively is possible.


Some of our print magazines...

Why just survive? We also realised that while there was a time (which most new parents will know well) when surviving was the best we could wish for on the average day, we had made good choices and our families had thrived.

Why only help families with babies and young children? Survival Guide for Families has evolved into  We will always hold young families very close to our hearts and ensure our website, app and Facebook feeds address this market, but we are broadening our scope to inform and inspire families as they evolve through all ages and stages of life.

So here we are, thrive! -your online green family guide to help your whole family thrive!

The thrive! team: Mia Blom, Jacqueline Baldwin, Janet Neilson


WEB LINKS:                  





Follow & Subcribe Me