Love Your Family, Choose Organic – is Pure Beginnings’ tag line. They have made becoming organic and choosing the best product for your family easier, by widening their distribution network to include 70 Dis-Chem stores nationwide! 

Through a strong and successful partnership with Baby City over a number of years, the Pure Beginnings brand has become well known to South African consumers, especially parents looking for natural and organic alternatives for their children. 

“We started our commpany with the vision to provide South African consumers with safer, better choices for their babies and children,” says Bruce Moore-Gordon, owner of Pure Beginnings. “We are delighted that our products are now even more readily available in a wider range of stores, allowing parents to choose better, safer options, conveniently.”


The growth of Pure Beginnings and its distribution is an indication that consumers are becoming more aware of what goes on and into their bodies. Parents especially, are much more concerned about the ingredients that are used in products than they used to be, and want to make sure they make the best choices for their babies and their families. Our products are especially popular because not only are they certified organic, they work well, and smell great and their endearing owl, monkey, crocodile and rhino characters are attractive to both parents and kids. 

Pure Beginnings believes in keeping your skin as pure as the day you were born by providing high quality, effective, organic skincare products that care for you and your family’s skin, and are not harmful to the environment – giving peace of mind from the beginning.

Pure Beginnings is a Proudly South African Skincare range that consists of everyday personal hygiene products that will leave you feeling naturally revitalized and fresh. Great care has been taken in formulating products that are luxurious and effective whilst using the highest quality natural and certified organic ingredients.

Our Pure Products do not contain petrochemicals, parabens, synthetic fragrances, aluminium or animal products. Pure Beginnings is endorsed by Beauty Without Cruelty. They ensure that the ingredients used in our products have not been tested on animals.

Certified Organic Ingredients are ingredients that are grown without the use of synthetic fertilisers, insecticides, herbicides and fungicides and are approved by international organic certification organisations. You are assured that they are non-toxic and the environment has not been affected in their production. 

Pure Beginnings has a range for every member of the family.

Pure Beginnings Organic Care Range is available from Selected Health and Wellness Shops, or you can shop online!

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