Fria’s Superfoods Further Expands Retail Footprint

Since the announcement of Fria’s Superfoods entering the retail industry with its first merchandising opportunity being Wellness Warehouse Lifestyle on Kloof in early April, a phenomenal three further stores have jumped on board – namely Wellness Warehouse Cavendish and SPAR Vredehoek and Sea Point.

Photo of FriaOwner of Fria’s Superfoods, Fria Hiemstra says: “I never imagined that we would see such phenomenal growth in a matter of a few weeks! And still there are so many more opportunities, as requests are streaming in from Fria’s customers to stock our products even further afield than Town and the Southern Suburbs.”

Fria’s Superfoods is a locally owned delicatessen specialising in wholesome treats such as lemon bliss balls, matcha mint and liquorice balls, sweet potato brownie balls, black bean truffles and peppermint mousse cake cups. Only found in select Cape Town outlets or via online orders through the company’s website.

In even more positive news, Hiemstra has been announced as a South African brand ambassador of Vibrant Health / Natural Vibrance products – a trusted brand of thoughtfully-sourced vitamins, minerals, probiotics and proteins.

Hiemstra continues: “My relationship with Vibrant Health is a really exciting one as it’s a global brand that is gaining traction in South Africa as Natural Vibrance and is one of my favourite range of products. In fact, I add Vibrant Health Pro Matcha protein to most of my treats, so it’s a natural collaboration.”


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