John J Coetzee – Walking the Green Talk!

With an MBA in International Marketing, international experience in the marketing industry in International Sales and Marketing at Smith&Nephew, United Kingdom, and with more than a decade’s experience in the green cleaning sector, John J Coetzee is passionate about green cleaning, green business and ethical, eco-friendly practices.

As the CEO, Coetzee is instrumental in the product design and management process, managing Green Worx Cleaning Solutions with the overarching goal of being greener, cleaner and smarter. With a penchant for innovation and a structured, creative flair, Coetzee leads Green Worx to strive for continuous improvement, constant invention and – most importantly – truly green.

  • What are you most passionate about?

Setting the record straight about green cleaning and the myths associated with it, i.e. if you want to be green then walk the talk! You cannot make unsubstantiated claims about your products or misuse the concept of being biodegradable if you cannot prove it – I guess one can say that being greener and cleaner is smarter.

  • What’s the biggest risk you’ve ever taken?

I would say that it was to start the green business 10 years ago – no one knew about it and everyone frowned at our first attempts at getting the concept accepted.

  • What makes you angry?

People and companies that constantly pay lip service to the concept of green/eco-friendly/sustainability. But even more so, the manufacturers who greenwash – and the fact that I cannot do anything about it, because as a company you cannot complain to the custodians of the Consumer Protection Act.

  • If you inherited an acre of land what would you do with it?

If I did not need it to live on, I would plant trees.

  • Are you more of a hunter or a gatherer? 


  • How many pairs of shoes  do you own?

11 plus a pair of slip slops.

  • If we came to your house for dinner, what would you prepare for us?

A well balanced meal consisting of sustainable fish, green salad and/or veg.

  • How would people communicate in a perfect world?


  • What do you work toward in your free time?

Acquiring knowledge.

  • If you woke up and had 300 unread emails and could only answer 30 of them, how would you choose which ones to answer?

In a perfect world there will only be 30 worthy a reply – the rest would probably be spam.

  • Name 3 things in nature you find most beautiful.

Fish in the ocean, all wildlife in the Kruger, and my Shar Pei XAI.

  • Have you used plastic bags for your shopping in the last two weeks?

No, we do not use plastic bags in our household; we have recycled bags from old billboards.

  • What would you say are some small steps that people can take to improve their relationship to the environment?

Love it, respect it, do not harm it.



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