Eunice Setona-Thelejane – Upcycling Bicycle Tubes!

Eunice Setona-Thelejane was born and raised in the Eastern Cape, but moved to Malmesbury to raise her children. She is a single mom, raising her son (19) who is at University at CPUT; and her daughter (13) who is at school in Malmesbury. She studied fashion but had to stop halfway due to a lack of funds. She is now studying part-time, but this year her studies were disrupted due to Covid. She loves Church, and is a radio DJ for a Xhosa online radio station (7441fm).

Eunice repurposes used bicycle tubes into new exciting products such as tube wallets and tube pouches. She is a valued employee at Cape Town cycling apparel company Ciovita, where she selects each tube, cleans and cuts it, and then meticulously pieces together the material, purposefully allowing old serial numbers, patches and past blemishes to continue to tell the story of the tube’s multiple lives.

If you had a theme song, what would it be?

Because you Loved me, Celine Dion

What is the biggest risk you have ever taken?

Moving to the Western Cape

If Mars were liveable, would you accept a one-way ticket there?


If you were given one thousand acres of land what would you do with it?

Plant food.

Are you more of a hunter or a gatherer?

A hunter.

How many pairs of shoes do you own?

± 10

If we came to your house for dinner, what would you prepare for us?

Grilled Chicken, rice and veggies.

How would people communicate in a perfect world?

Face to face.

Where do you find your inspiration?

From all women who strive for survival against all odds.

If you woke up to 300 unread emails, how would you prioritise which ones to answer?

Check emails from family first, work then friends.

Where do you go and what do you do to find peace and recharge?


If you could write one new law that everybody had to obey, what would it be?


What, if anything, have you ever re-gifted?


What is the most interesting thing you have seen or read this week?

I saw wild animals.

What skill or craft would you like to master?

Fashion Design

What would you say are some small steps that people can take to improve their relationship to the environment?



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