CONSUMERS DO THEIR PART TO KEEP PLASTIC TUBS OUT OF LANDFILL
Research has highlighted that a significant proportion of consumers re-use margarine, large yoghurt, and ice-cream tubs made from polypropylene (PP), extending their lifespan and keeping these products out of landfill. Led by the Polyolefin Responsibility Organisation NPC (Polyco), the ‘PP tub re-use research’ aims to guide a higher-level of repurposing for these plastic packaging items by improving their design, for re-use and recyclability.
“Polyco understands the value in research-based credible information. We initiated the research with The Moss Group to determine the extent to which margarine, ice-cream and large yoghurt tubs are re-used after their original use,” says Mandy Naudé, CEO at Polyco. “We wanted to look at this market sector and understand how much of this PP packaging material is placed on the market, how much is recycled, how much is landfilled; then calculate what percentage of these tubs are re-used in households.”
To collect this consumer data, 1550 respondents were engaged telephonically, via online surveys, face to face interviews and social media polls to get feedback on what they do with their large plastic tubs.
“More than 80% of respondents that participated in the research indicated that they repurposed these plastic tubs, most commonly for food storage, food distribution and household storage” says Naudé.
At least 103 million large yoghurt tubs, 80 million margarine tubs and 31 million ice-cream tubs are produced each year in South Africa, equating to an average of more than 10 000 tonnes of this plastic packaging entering the market. The high repurposing rate results in lower volumes of PP plastic tubs entering landfill or landing up in the natural environment.
Available beach litter data, collected around the country in 2019 and 2020 and provided by a team led by Professor Peter Ryan (UCT) and Dr Maelle Connan (NMU), supports this and indicates that these tubs make up around 3% of the 12 378 bottles and tubs catalogued.
“Supporting the efforts of our PP tub research, we will use these results to guide PP packaging producers and their customers to improve the design of tubs for repurposing,” says Naudé. “Design adjustments such as increasing the strength, improving the lid fit, and having removable labels will lead consumers to use these items as storage containers for longer.”
While the re-use rate of these PP tubs is high, the recycling rate of PP plastic products is approximately 30%. Re-using PP tubs for storage is a temporary solution and eventually these products will need to be disposed of. PP plastic tubs should be designed for circularity, not to be landfilled. Designing products for post-consumer recyclability has now been made a requirement by government.
“This consumer insight research has allowed us to understand what drives the re-use behaviour, which will be very important for brand owners, who under EPR regulations will be required to manage their products at end-of-life to prevent them going to landfill.” New extended-producer responsibility (EPR) regulations are now requiring producers to take responsibility for their products to ensure that consumers can re-use and repurpose products and then recycle them with greater ease.
Driving the market for PP recyclate, designing products for recyclability, creating accessible recycling facilities and increased consumer awareness will increase the recycling rates of these products and lower the volumes of plastic going to landfill.