Toy Kingdom Breaks Barriers on Autism with In-Store Initiative

In South Africa more than 7 000 children are born with autism every year – this means that 160 autistic children are born in the country every week, which is roughly 23 per day.

As the globe observes World Autism Day on 2 April, Toy Kingdom is breaking the barrier with a new initiative: Autism Hour. On 5 April Toy Kingdom is hosting an event inviting autistic children for a day filled with fun and laughter in a safe and specially adjusted environment.

To raise awareness on autism – a neuro-development condition that impacts the way the brain works, Toy Kingdom – SA’s leading toy retailer – will host the first ever Autism Hour in selected stores nationwide.

The safe hour mechanics:

– Specially trained staff at-hand to assist and interact with autistic children.

– Sensory demonstrations focussing on toys that stimulate the senses, including play dough, kinetic sand and lego.

Since this disorder is characterised by several marked differences including social interaction and sensory activities, Toy Kingdom will dim the lights and wind down the music in-store to create a safe space for children with autism and make sure they feel comfortable and welcome.

When: 5 April 2018

Time: 09h00am – 10h00am

Where: Toy Kingdom – Sandton City (Johannesburg), Canal Walk (Cape Town) and Ballito (Durban North)


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